Wednesday, 29 May 2013
Thursday, 23 May 2013
#1: Quantify Your Social Media Listening
#2: Create a Rating System for Your Social Engagement
#3: Add Tons of Value, Then Sell and Measure
Thursday, 16 May 2013
POF (Plenty Of Fish)
Craigslist – Ugly Websites That Make Money or “Could Make Money”
WiseGeek Making Money on the Back of Quality Information Onlyhttp://www.business2community.com/online-marketing/3-ugly-websites-that-make-money-by-the-truck-load-0488034
Thursday, 9 May 2013
is one of the most powerful and effective channels of communicating and engaging prospects and loyal customers online. What makes email marketing strategy exceptional is that it gives you a chance to personalize your message. As much as email marketing is considered a simple strategy, it delivers more results for online businesses than any other channel. In the section that follows, we shall delve into the nitty-gritty of email marketing so that you can enhance the effectiveness of your campaigns.
Guide to Email Marketing
Capturing Readers via Email Marketing
Since there is no one easy way to capture readers and turn them into buyers, you have to adopt a progressive, rational, and sensible approach to email marketing. Unlike other channels of , email marketing speaks directly to members in your subscription list. Here are a few tips that can make your email campaigns more effective.
· Create professional email newsletters
· Use attractive and purposeful email templates
· Effectively manage your email contact list
· Track and analyze the performance of email marketing campaigns
· Integrate email with social media networks
· Use savvy and attractive email sign up forms
· Conduct polls and surveys to find out what your readership prefers
· Segment subscription list based on demography and behavior
With the right internet marketing approach, you can attract more readers and execute a highly effective email marketing campaign that builds brand loyalty and repeat business.
Building Your Email Contact List
One of the major problems with email marketing is collecting valid email addresses for building their contact lists. The truth is; you don’t need a large contact list to jumpstart your email marketing campaigns. You can start by sending out well-crafted emails and newsletters to a group of ten people. If the value proposition of your strategy is attractive, then those ten people will spread the word and encourage others to join your mailing list. Here are few handy tips that should inspire you to build your emails contact list.
1) Avoid paid email lists
Don’t ever be tempted to procure the services of internet agencies that sell contact lists with thousands of email addresses. Since these addresses have been forwarded without the express or inferred consent of owners, you risk turning your email marketing campaign into
2) Be honest and truthful
You have to be sincere when creating an email contact list. Don’t use trickery or deception to gather email addresses for email marketing purposes without disclosing (to members) that they may be used for marketing purposes. Failure to do so breaches the Spam Act and creates distrust among customers and denies you a chance of building lasting relationships through email marketing.
3) Provide real benefits to subscribers
To make your email campaigns effective, you have to provide unique benefits to targeted readers. You can advertise on your business website or in promotional materials that your email newsletter comes with exclusive and special offers (free advice, vouchers or informative news) so that more people can subscribe.
4) Add a catchy sign up box
Identify a clear area where you can add a sign up box for building your contact list. The sign up box should be catchy and inviting so that visitors can subscribe. Again, ensure that this section highlights the benefits of joining your mailing list.
5) Offer subscriptions options in checkout
If you are selling products then also consider adding a simple email check box to the checkout section of your products page. This will give you an opportunity to send additional or promotional content (coupons, giveaways, tips) to your customers from time to time.
6) Use Autoresponders
You should make use of autoresponders to promote your company, products, or services. Autoresponders will come in handy when responding to new sign ups or when handling inquiries sent via email. It will also help you automate your email marketing campaigns so that you can send email newsletters to subscribers at specific times.
Assuming that you start with the ten people and set a target of twenty sign ups every month this will amount to 250 email addresses per year. This target is not only achievable but also exceedable.
Integrate Social Media and Email Marketing
It is very important to integrate and email marketing in your internet marketing plan. One way of doing this is adding social media buttons on your email messages and encouraging recipients to engage with you in social media spaces. The beauty of integrating social media with email marketing is that it encourages social sharing which can leverage the visibility of your brand.
Monitor and Refine Your Email Marketing Campaigns
As I indicated, there is no one magic-formula that guarantees instant results with email marketing strategy. You have to keep refining your emails by experimenting new email designs and targeting emails to new market segments. You also have to monitor user interaction (click-throughs and responses) to determine which kind of emails are the most effective and least effective.
Fortunately, Software as a Service providers such as and provide email monitoring and reporting tool. These nifty tools can help you tracking the performance and effectiveness of your email marketing campaigns.
Embrace Mobile email Marketing
The mobile revolution has gathered unprecedented momentum to the point where mobile internet access is believed to have exceeded internet access via laptops and PCs. More and more consumers are using smartphones and tablets to access emails and conduct online searches. With this in mind, you have to create and adopt mobile-friendly email marketing templates to reach consumers who access –mails on the go.
To widen your reach and guarantee better click through rates, you should identify an email service provider (ESP) who provides email templates that can scale to fit number of mobile devices. If you are using a responsive website then this should not be much of a problem.
Email marketing will always remain a useful channel for attracting readers and establishing new connections with prospects. You should design and craft professional emails and also present real benefits to prospects when building a subscription list
Sunday, 5 May 2013
To help you to quickly get on the road to learning to make money with Facebook pages, here a some simple steps to take:
1. Get Fans (Likes)
You need to have an audience or target market to get you message out to. Facebook claims to have over 1 billion registered users. So it stands to reason that your audience is there. You can build a fan base of followers by attracting people who are interested in who you are, what your business does, and what value do they gain by “Liking” your business page.
It’s VERY important to understand that people DO NOT want to hear a sales pitch about you or your product/service. Social media has changed that. But people do want to be educated and know more about the companies they spend money with.
The first thing you should do is to let all your family and friends know about your Facebook business page. At the top of your business page look for a tab that says “Build Audience” and click on it. Follow the instructions. You can email all your contacts and invite all your friends on your personal page to Like your business page. Ask them all to share your page with all their friends too! If your friends won’t share your page then it’s time to get new friends!
Next thing to do is to post content every day. Be consistent. Don’t skip days or weeks without posting something. Facebook has a “scheduling” feature so you can schedule your posts in advance. Sometimes we schedule out a whole week of posts on Monday morning. Click on this link to watch a video on How To Schedule Posts On Your Facebook Page.
What kind of content do you post? You need to create a page that gives people a reason to keep coming back. Your posts should fit into one of the following categories:
If your content doesn’t fit into one of these buckets don’t post it! Notice there isn’t a “Sales Pitch” category? Post lots of images and videos, make people laugh, educate them about your expertise, as well as motivate and inspire them.
Most importantly give value. The more value you give the more people will seek you out for your expertise.
For example, if you are a real estate agent you could post an article about “The 3 Best Tips To Make Your Home Sell Faster!” Promote your expertise and experience but don’t sell houses! Get it?
If you consistently post great valuable content, not only will your fans keep coming back, they’ll “share” your page with their friends.
If you’d like to see an example of what excellent content looks like visit our The Best In Murfreesboro Facebook page.
Lastly, “engage” with other local business’s Facebook pages. Facebook is like a business networking event. Click the “gear” icon in the upper right corner of your page. Click on “Use Facebook As:”. Click your business page. This allows you to go Like other business pages with your business page. Engage in conversations, develop relationships, give value.
We’ll be putting out a video on how to get more fans soon.
2. Convert Your Fans Into Buying Customers
If you want to learn how to make money with Facebook pages this may be the most important step. Remember, social media is about relationships, not selling. So you want to nurture and develop relationships with your audience. You must build trust, earn respect and earn the right to sell your product or service. This kind of deep relationship can take time.
A well designed Facebook business page can do a good job of presenting the message about your business without being overtly “pushy”. Your page cover image and “tabs” are an excellent options for people to find out more about what you do.
Your ultimate goal should be this: When the time comes that one of your fans (or one of their friends) is in the market to purchase a product or service like yours, they will remember you first and foremost and give you the opportunity to give them a proposal.
3. Turn Your Customers Into “Super Advocates” For Your Business!
Once you’ve converted your fans into customers it’s up to you to deliver the “Wow!” factor. If you give them a such a great experience
with your product or service that they feel compelled to tell all their friends about you, then you need to capture that positive energy.
We all know that the best type of advertising is word-of-mouth. Well, when you combine the power of the internet and the viral nature of Facebook you getWord-Of-Mouth Advertising on Steroids!
Encourage your happiest fans to post a complimentary message about their experience on your Facebook page. And when that happens your customers are doing the selling for you! It doesn’t get any better than that does it!
For a great example of this phenomena check out one of our client’s Facebook page: Look at the “Recommendations” section on the right side of one of our clients FB page: Farmers Family Restaurant.
4. Use Facebook Ads To Activate Your Facebook Campaigns
When it comes to learning how to make money with Facebook pages we have saved the best for last. In our professional opinion, Facebook Ads are the best way for you do it!
What makes Facebook Ads so powerful is the fact that you can LASER target a specific audience that has an expressed interest in what you are advertising. Unlike conventional advertising where the vast majority of the people who see have no interest in ever buying what the commercial is selling, with Facebook Ads you can select from over 120 demographic categories that will be seen by those people when they are on their Facebook Page.
You can even target your competitions fans!
Facebook has several advertising choices such as general ads, sponsored stories, and promoted posts. From our experience in using all these types of Facebook ads we can tell you that they are powerful, affordable and best of all they GET RESULTS!
We use Facebook ads in almost all our campaigns. It’s like pouring gasoline on a fire! We use them to drive traffic to landing pages, for special promotions, to attract more fans, get more “Likes”, promote coupons and contests, and for calls-to-action.
We target our existing fans, our competitors fans, age categories, gender, income range, zip codes, by purchasing history, and much, much more. And we’ve gotten our pay per clicks down, in some cases, to 10 cents a click. But you have to know the Facebook system.
Facebook ads do require you to spend some money. If you don’t have any money for advertising we HIGHLY recommend that you find a way to put aside some extra cash to invest in Facebook Ads. If you’re serious about learning how to make money with Facebook pages you need to implement a Facebook Ad campaign as soon as possible.
Articl source: http://nothingbutsocial.com/make-money-with-facebook-pages/